Split Technology Park hosted the workshop “SEO and Social Media for Digital Growth”, aimed at startups and entrepreneurs who want to improve their online visibility and achieve better business results through digital channels.
Through practical examples, participants learned how digital presence is built today, in an environment where users access information through a variety of platforms – from Google search and websites to social networks such as TikTok, LinkedIn and YouTube.
The workshop was led by Barbara Slade Jagodić, an SEO consultant with more than 25 years of experience in digital media and marketing. Using concrete examples from the practice of Split Technology Park tenants, she showed participants how to optimise content for different digital channels and adapt their communication to international markets and contemporary “search everywhere” approaches.
The workshop is part of the ongoing educational activities carried out by Split Technology Park and the City of Split with the aim of strengthening the digital skills and competitiveness of startups and entrepreneurs in Split.
